Glocalization in Gaming: Balancing Global Reach with Local Relevance 

Glocalization in Gaming: Balancing Global Reach with Local Relevance

The video game industry has grown at an unprecedented rate, with players spanning the globe. As gaming becomes increasingly popular across diverse cultures and regions, developers face a significant challenge—how to appeal to a broad, global audience while staying relevant to local players. In today’s highly connected world, a one-size-fits-all strategy is no longer sufficient.   […]

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